Media 2020: Rise of the Renaissance Creator

Florian Klauer

In my last piece, I proposed that the media companies of tomorrow should look like the record labels of today. In the music industry, talent is the driving force behind its business. Talent is the source of the reputation and the end of the line when it comes to driving financial returns. Without world-class talent creating great products, it doesn’t matter how well you promote or polish it — the results will be…