Agree w/ so much of this. One thing to note is with Pinterest, Twitter (& possibly LinkedIn) leveraging AMP, there may be a some competitive networks powerful enough to team up and provide scale like FB. CMS’ like Medium, RebelMouse and others are looking to be distribution management systems as well, but to your point FB has the tech, the platform, the audience, the ad network…everything. So it’s going to be tough to compete.