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Image for post
a picture of Trey Anastasio by me, riding rail, in Nashville TN (2018)

If media companies are record labels and creators are rock stars then the audience are fans — and that introduces an entirely new business opportunity.

Media, like music, can only thrive when the audience and the creator travel down a path together, giving each other the opportunity to define one another. It’s a two-way street, not a top-down dictum. But what happens when a creator or artist gets so big that their audience starts building products on top of their work?

The media’s status quo is accelerating towards disruption. We’re seeing the development of new media brands (micro-labels) on platforms and services, the prioritization of talent as a core business pillar by media companies and the shifting business models moving from content direct to creator direct. …

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Jarrod Dicker

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