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a picture of Trey Anastasio by me, riding rail, in Nashville TN (2018)

If media companies are record labels and creators are rock stars then the audience are fans — and that introduces an entirely new business opportunity.

Media, like music, can only thrive when the audience and the creator travel down a path together, giving each other the opportunity to define one another. It’s a two-way street, not a top-down dictum. But what happens when a creator or artist gets so big that their audience starts building products on top of their work?

The media’s status quo is accelerating towards disruption. We’re seeing the development of new media brands (micro-labels) on platforms and services, the prioritization of talent as a core business pillar by media companies and the shifting business models moving from content direct to creator direct. …


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Florian Klauer

In my last piece, I proposed that the media companies of tomorrow should look like the record labels of today. In the music industry, talent is the driving force behind its business. Talent is the source of the reputation and the end of the line when it comes to driving financial returns. Without world-class talent creating great products, it doesn’t matter how well you promote or polish it — the results will be the same.

The “monetize the individual” disruption in media serves as an opportunity for business reinvention of companies who choose to recognize and react to this newly acknowledged trend forming. It’s not just about enabling and liberating talent, but more importantly about maintaining, supporting and growing that individual’s business better than they’re able to do on their own or elsewhere. The future media business will extend to newfound territory that fortunately for them, is right in its wheelhouse: Talent Management (Artists and Repertoire A&R). …


https://unsplash.com/@nhillier

The media companies of tomorrow should look something like the record labels of today.

In the record industry, talent is the driving force behind the business. Talent is the source of the reputation and the end of the line when it comes to driving financial returns. Without great, world-class talent, it doesn’t matter how well you can promote or polish an artist, it will not have the same returns.

Business models are product strategy and revenue is a proxy for how an industry serves its customers. In media, traditionally, the economics place value and attribution on brand driven products that put an emphasis on audience (advertising) and “all you can eat” consumption behaviors (subscriptions). …


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Original post here.

Today The Washington Post’s Arc Publishing announces Zeus Platform, a suite of tools and services for its patent-pending advertising delivery system built for publishers, by publishers. In a guest blog post, The Post’s VP of Commercial Technology and Development Jarrod Dicker reveals the features behind the latest release and explains how Arc Publishing will make Zeus Platform available on any publishing system on any site on the web today, laying the foundation for a premium programmatic network.

Here at The Washington Post, we believe user experience (UX) and privacy should never be at odds with smart revenue generation and advertising engagement. In fact, we’re at our best when these components build off of one another harmoniously, which is why we’re relentlessly focused on developing tools and services to achieve that harmony across the organization. Today, we’re doubling down on the notion that optimal advertising and optimal UX aren’t mutually exclusive with the release of Zeus Platform — our biggest update to the industry’s fastest, smartest and most compatible programmatic technology stack to date. This release comes with new features, faster deployment, better performance and a Programmatic Services arm to help publishers maximize revenue the right way. Zeus Platform, while offered as a part of Arc Publishing, is a superior software for all. …


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Po.et is building the bridge to a better web.

For the past 16 months, we have dedicated a lot of time, talent and resource for making this dream a reality. Our community has fueled our conversations and creative development, spending countless hours engaging the team on what matters most to them and where they see Po.et in the technology ecosystem.

Our conversations with publishers large and small have run the gamut from rights management to saving academic publishing to creating private content marketplaces. …


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In the United States, the new year is marked by a celebration which sees fireworks and champagne take over every city. …


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Last week was a monumental moment in Po.et history: we launched on Bitcoin mainnet. …


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Po.et is building the bridge to a better web, and today we’re excited to announce that the first major mile marker on our journey has been reached.

Po.et is officially ready for mainnet.

As I mentioned last week, Po.et as a protocol is more than just where the information lives. To us, the move to mainnet signifies that Po.et as a technology is open for all to use. We set out to build an environment where creators can have access to the first building blocks for bringing blockchain-enabled technologies to new and existing applications. …


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If you’ve been following Po.et closely, you know that we’re right around the corner from moving the Po.et protocol over from testnet to mainnet.

Po.et is special compared with other blockchain projects in that there’s not a devoted blockchain built specifically for our purposes. Instead, we’re leveraging the fundamental concepts behind proof of existence, writing to the Bitcoin network and layering additional functionalities on top. So, when we talk about about “mainnet,” we’re really talking about reaching a new level in both technical and conceptual maturity.

Our initial explorations of the protocol focused on getting out an MVP that allowed us to have real conversations about real implementations. We’ve seen dozens of projects start to work with Po.et and get hooked on the possibilities that we can bring to the market. Most of these have been internal proofs of concept, but we also have developers building apps like the Po.et Publisher. Our Frost API layer has made it dead simple for people to integrate Po.et without having to know anything about blockchain technology. To everyone who has given feedback about how we can make Po.et …


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“Two roads diverged in a wood, and I — I took the one less traveled by, And that has made all the difference.” — Robert Frost

The maturation process of building a protocol is an interesting challenge, especially when the protocol is focused on decentralization and tasked with the disruption of existing models. There’s a balance to strike between delivering product quickly while ensuring a stable foundation. And it’s not just about building what’s new, but also learning and leveraging the community of work that already exists. …

About

Jarrod Dicker

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